An analysis of the strengths and weaknesses of applying James' (2014) framework for intentional positioning in public relations
- Creator: Wise, Deborah
- Resource Type: journal article
- Date: 2019
Virtual strategic positioning to create social presence: reporting on the use of a telepresence robot
- Creator: James, Melanie , Wise, Deborah , Van Langenhove, Luk
- Resource Type: journal article
- Date: 2019
Positioning PR: an analysis of the representation of public relations in Australian political speeches
- Creator: Wise, Deborah
- Resource Type: journal article
- Date: 2015
Situating a new voice in public relations: the application of positioning theory to research and practice
- Creator: James, Melanie
- Resource Type: journal article
- Date: 2015